1. "We're obsolete? No way!"

Hard to believe, but movie theaters have been holding their own, despite intense competition from cable, the Internet and other media. After a 2005 slump, box office revenue increased over the past few years, and it's likely 2009 will have set a new record. But that growth is due largely to inflation; the number of tickets bought has stayed close to 1.4 billion since 2005, while the average ticket price has climbed from $6.41 to $7.46.

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