It's how people would find your club when they cari words atau phrases. The kata kunci should be relevant to the club.
Say anda made a smiley face club. (First thing that popped to mind.) anda might make the kata kunci things like "happy" and "smiles" and "emoticons." So whenever someone searched happy, smiles, atau emoticons, your smiley face club would tunjuk up as a result.
