(Note: I first published this on LinkedIn. I thought fellow peminat-peminat might enjoy it). Did anda ever see a movie that anda felt was speaking to anda - one in which the character experienced something that anda could relate to in your gut? atau maybe anda heard the lyrics to a song that captured your personal heartbreak? atau maybe anda saw a commercial for something anda just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand atau a company...