When it comes to a pop star’s image, let’s just say things can get very complicated. For some, it’s all about evolution, pushing boundaries and experimenting. For others, it’s about find what works and sticking to it. After all, there’s something to be berkata about consistency in the style department.
Just ask Avril Lavigne. The Napanee-raised Singing sensation first mencuri our hearts when she burst on the scene at 17 with an album that went four-times platinum in the U.S.
Her skater-girl style topped the trend charts for the pre-teen set and young teenagers, as she took neckties and tutus to a whole new level. Trust me, I know. Lavigne was the first real style ikon for one of my daughters, then barely 12.
Fast ke hadapan a decade. Now almost 27, Lavigne’s has four albums under her sparkly belt, the latest Goodbye Lullabye, released in March and produced sejak ex-husband Deryck Whibley of Sum 41.
While this last album has yet to produce a hit single, Lavigne’s Muzik has won her legions of peminat-peminat the world over, and the prolific pop bintang is already working on a fifth offering.
But there have been lebih than musical cogs turning in her creative mind.
Three years ago, to reach out to her fans, she created a line of clothing called Abbey Dawn, her father’s nickname for her. Her peminat-peminat have been lapping up the spirited label, which is available online.
And Lavigne puts her money where her mouth is: She recently walked the red carpet at the Much Muzik Video Awards decked out in Abbey Dawn. Some fashion critics were tough on her, hoping to see lebih than a funky T-shirt ensemble for the glam occasion. Not that Lavigne can’t turn on the grown-up glamour when she wants to: I remember seeing her at a Chanel tunjuk in Paris a few seasons back looking totally sublime and very lady-like. Insiders speculated she was going to go an upscale style route from then on.
We were wrong. Abbey Dawn took hold, and while Lavigne may have evolved artistically, well, some things anda just don’t toy with. Unlike fashion-forward Lady Gaga, whose peminat-peminat seem to be growing up alongside her, Lavigne’s keen to continue to charm a younger peminat base, at least as far as her style efforts go. Actually, Lavigne seemed to bristle when I mentioned Gaga.
Then again, Lavigne’s been around much longer than Gaga, and is a good year-and-a-half older. I had the chance to talk with her recently about her trademark style and Abbey Dawn.
Remember when anda came to the Chanel tunjuk in Paris?
That was fabulous! It was so nice.
And anda looked so amazing.
Thanks!
It was like this new style incarnation. anda were wearing an incredible Chanel outfit.
It was the first time I’d ever gone to a fashion tunjuk so I definitely did it right sejak going to a Chanel fashion tunjuk in Paris. And it was so over the bahagian, atas and spectacular, so I dressed up. And that was like a big deal for me. I think I wore a dress and heels! And I met Karl Lagerfeld — and anda were there!
The complete fashion experience (laughing).
Yeah.
I looked at anda then and I thought what a great sense of style anda have.
Thank you.
You’re a true original, no question. But I thought, “Oh, she’s graduated to some other place now.” It was like the rock chick had been left in the dirt. I didn’t realize that maybe it was just another facet of your personality that was coming out. But it wasn’t like anda were going to subscribe to Chanel from there on in. Was there ever the urge to?
The decadence! To be that fabulous all the time in Chanel. I Cinta Chanel and when I’m going to splurge its going to be on a Chanel bag…
Hmm, okay, so that’s like the pièce de résistance for you?
Well, I Cinta brands like Betsey Johnson and Tarina Tarantino, too. Just fun pieces like that, that are a little lebih affordable and available at malls.
Well, you’ve always done a great job expressing yourself via fashion and setting trends. And now you’ve got your own clothing line. Why did anda want to share that part of yourself?
Through my Muzik I learned that fashion is a really big part of it. And my style was really resonating with the fans. I don’t know if anda remember on my first record, the way I wore neckties. A lot of the peminat-peminat at the shows were dressing up like me, wearing ties. And then when I did the tutus, they started wearing tutus. So it was kind of cool. Then when I turned 19 on my saat record, I started thinking it would be really cool to have a fashion line. So I’ve had one now for three years, called Abbey Dawn. And I have that name tattooed on my forearm, so I’m very dedicated. It’s international now. We ship to over 50 countries and I’m going to trade shows and stuff like that.
Are anda actually designing this yourself atau are anda working with designers?
When I started the line, I set the style guide. And I have a team of people that I work with. I go through everything, from the fabrics and the fits, the silhouette and colours. I like black, so you’ll see like a lot of black. And the colours I like are like neon green, pink, red, so anda kind of come up with icons, and anda use them. When I travel internationally, like when I’m in Japan, I get a ton of inspiration. I just I Cinta shopping there. They have such unique pieces.
Do anda consider yourself fearless when it comes to fashion?
Sometimes I like to make a statement. I like bright, bold colours, and unique pieces. I never like to dress plain because then I feel plain. And I think what’s kind of cool about fashion is that anda can express yourself and be your own individual through your clothing. So if anda feel like having merah jambu hair, atau green hair, atau a Mohawk, atau piercings, atau tattoos, that’s okay. That’s what expressing yourself is all about. And it’s fun.
What does it do for anda as a performer? How important is costume to the performance?
Well, my whole thing is that I like to be comfortable, because I’m running around on stage. But I don’t wear dresses very much because I feel uncomfortable in them. Every once in a while I will wear one, and if I do it’s usually with a pair of Doc Martens boots atau something like that.
But isn’t it really empowering when anda put on the right thing?
For the stage, I like to have my outfit be a little bit over the top. Like I took a pair of Doc Martens boots and I painted them neon green and put a whole bunch of sparkles and safety pins on them. So when I put those on, I feel like I’m in a costume. atau I’ll have a tutu that has a whole bunch of sparkles. My microphone has a ton of rhinestones on it too.
Are anda a big peminat of Lady Gaga? I mean she’s certainly known for her “out there” style.
Umm, yeah.
Well, it sounds like anda may not look to others for inspiration because you’ve got such a distinct point of view of your own.
People ask me if I have a style icon. No, not really. I think I’ve just always kind of dressed just comfortably. And I like rock and roll elements. I like to have fun and mix and match. Sometimes I like to be girly. But if I’m going to wear heels, it’s usually with ripped pants atau something like that.
But you’re such a style ikon to so many young women. Is that a little daunting for you, atau does it feel pretty cool?
I think it’s cool, and it’s been cool to see that within my audience. When I have merah jambu in my hair, I go out and see a lot of the girls with pink. Now I’ve got some green in my hair, and I’m sure I’ll start seeing green.
But do anda feel that your style is evolving?
Definitely the older I’ve gotten, the lebih I guess I’ve embraced the feminine side of style. I was quite the tomboy, with baggy pants, skater shoes, big hoods. Now I’m into skinny jeans and heels a little bit and stuff like that. So yeah. It’s evolving naturally.
Source: Avril Lavigne's clothing line: skater-girl style and beyond - thestar.com
Just ask Avril Lavigne. The Napanee-raised Singing sensation first mencuri our hearts when she burst on the scene at 17 with an album that went four-times platinum in the U.S.
Her skater-girl style topped the trend charts for the pre-teen set and young teenagers, as she took neckties and tutus to a whole new level. Trust me, I know. Lavigne was the first real style ikon for one of my daughters, then barely 12.
Fast ke hadapan a decade. Now almost 27, Lavigne’s has four albums under her sparkly belt, the latest Goodbye Lullabye, released in March and produced sejak ex-husband Deryck Whibley of Sum 41.
While this last album has yet to produce a hit single, Lavigne’s Muzik has won her legions of peminat-peminat the world over, and the prolific pop bintang is already working on a fifth offering.
But there have been lebih than musical cogs turning in her creative mind.
Three years ago, to reach out to her fans, she created a line of clothing called Abbey Dawn, her father’s nickname for her. Her peminat-peminat have been lapping up the spirited label, which is available online.
And Lavigne puts her money where her mouth is: She recently walked the red carpet at the Much Muzik Video Awards decked out in Abbey Dawn. Some fashion critics were tough on her, hoping to see lebih than a funky T-shirt ensemble for the glam occasion. Not that Lavigne can’t turn on the grown-up glamour when she wants to: I remember seeing her at a Chanel tunjuk in Paris a few seasons back looking totally sublime and very lady-like. Insiders speculated she was going to go an upscale style route from then on.
We were wrong. Abbey Dawn took hold, and while Lavigne may have evolved artistically, well, some things anda just don’t toy with. Unlike fashion-forward Lady Gaga, whose peminat-peminat seem to be growing up alongside her, Lavigne’s keen to continue to charm a younger peminat base, at least as far as her style efforts go. Actually, Lavigne seemed to bristle when I mentioned Gaga.
Then again, Lavigne’s been around much longer than Gaga, and is a good year-and-a-half older. I had the chance to talk with her recently about her trademark style and Abbey Dawn.
Remember when anda came to the Chanel tunjuk in Paris?
That was fabulous! It was so nice.
And anda looked so amazing.
Thanks!
It was like this new style incarnation. anda were wearing an incredible Chanel outfit.
It was the first time I’d ever gone to a fashion tunjuk so I definitely did it right sejak going to a Chanel fashion tunjuk in Paris. And it was so over the bahagian, atas and spectacular, so I dressed up. And that was like a big deal for me. I think I wore a dress and heels! And I met Karl Lagerfeld — and anda were there!
The complete fashion experience (laughing).
Yeah.
I looked at anda then and I thought what a great sense of style anda have.
Thank you.
You’re a true original, no question. But I thought, “Oh, she’s graduated to some other place now.” It was like the rock chick had been left in the dirt. I didn’t realize that maybe it was just another facet of your personality that was coming out. But it wasn’t like anda were going to subscribe to Chanel from there on in. Was there ever the urge to?
The decadence! To be that fabulous all the time in Chanel. I Cinta Chanel and when I’m going to splurge its going to be on a Chanel bag…
Hmm, okay, so that’s like the pièce de résistance for you?
Well, I Cinta brands like Betsey Johnson and Tarina Tarantino, too. Just fun pieces like that, that are a little lebih affordable and available at malls.
Well, you’ve always done a great job expressing yourself via fashion and setting trends. And now you’ve got your own clothing line. Why did anda want to share that part of yourself?
Through my Muzik I learned that fashion is a really big part of it. And my style was really resonating with the fans. I don’t know if anda remember on my first record, the way I wore neckties. A lot of the peminat-peminat at the shows were dressing up like me, wearing ties. And then when I did the tutus, they started wearing tutus. So it was kind of cool. Then when I turned 19 on my saat record, I started thinking it would be really cool to have a fashion line. So I’ve had one now for three years, called Abbey Dawn. And I have that name tattooed on my forearm, so I’m very dedicated. It’s international now. We ship to over 50 countries and I’m going to trade shows and stuff like that.
Are anda actually designing this yourself atau are anda working with designers?
When I started the line, I set the style guide. And I have a team of people that I work with. I go through everything, from the fabrics and the fits, the silhouette and colours. I like black, so you’ll see like a lot of black. And the colours I like are like neon green, pink, red, so anda kind of come up with icons, and anda use them. When I travel internationally, like when I’m in Japan, I get a ton of inspiration. I just I Cinta shopping there. They have such unique pieces.
Do anda consider yourself fearless when it comes to fashion?
Sometimes I like to make a statement. I like bright, bold colours, and unique pieces. I never like to dress plain because then I feel plain. And I think what’s kind of cool about fashion is that anda can express yourself and be your own individual through your clothing. So if anda feel like having merah jambu hair, atau green hair, atau a Mohawk, atau piercings, atau tattoos, that’s okay. That’s what expressing yourself is all about. And it’s fun.
What does it do for anda as a performer? How important is costume to the performance?
Well, my whole thing is that I like to be comfortable, because I’m running around on stage. But I don’t wear dresses very much because I feel uncomfortable in them. Every once in a while I will wear one, and if I do it’s usually with a pair of Doc Martens boots atau something like that.
But isn’t it really empowering when anda put on the right thing?
For the stage, I like to have my outfit be a little bit over the top. Like I took a pair of Doc Martens boots and I painted them neon green and put a whole bunch of sparkles and safety pins on them. So when I put those on, I feel like I’m in a costume. atau I’ll have a tutu that has a whole bunch of sparkles. My microphone has a ton of rhinestones on it too.
Are anda a big peminat of Lady Gaga? I mean she’s certainly known for her “out there” style.
Umm, yeah.
Well, it sounds like anda may not look to others for inspiration because you’ve got such a distinct point of view of your own.
People ask me if I have a style icon. No, not really. I think I’ve just always kind of dressed just comfortably. And I like rock and roll elements. I like to have fun and mix and match. Sometimes I like to be girly. But if I’m going to wear heels, it’s usually with ripped pants atau something like that.
But you’re such a style ikon to so many young women. Is that a little daunting for you, atau does it feel pretty cool?
I think it’s cool, and it’s been cool to see that within my audience. When I have merah jambu in my hair, I go out and see a lot of the girls with pink. Now I’ve got some green in my hair, and I’m sure I’ll start seeing green.
But do anda feel that your style is evolving?
Definitely the older I’ve gotten, the lebih I guess I’ve embraced the feminine side of style. I was quite the tomboy, with baggy pants, skater shoes, big hoods. Now I’m into skinny jeans and heels a little bit and stuff like that. So yeah. It’s evolving naturally.
Source: Avril Lavigne's clothing line: skater-girl style and beyond - thestar.com
