Technology

Add to that 70 million tablets, and anda have an unprecedented opportunity for mobile connections, communication, media, and commerce. While the opportunity is there, there are also some major challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing channel. Understanding the challenges -- and their impact -- is the first step in addressing them and moving ahead.

1.    Mobile's gone global
Mobile, for the first time in media history, operates in a truly global environment. Games developed in Jepun and Sweden are among the largest...

Mobile data traffic has been growing tahun after tahun in Indonesia. Now with billions of users, the focus of telecommunications shifts from the traditional media to mobile subscriptions. This is aided sejak the fact that there is also an increase in the number of smartphones demands, younger demographics and the growth of middle-incomers who can now afford prepaid and postpaid plans.

Even the government has encouraged the growth of digital domination in the archipelago. An ecommerce roadmap is being expected this tahun with the involvement of nine government ministries. From the telecommunications...

Many operators admit that their decisions to enter telecommunications industry are because of the large economic gain. On the field of action, they become exposed to dirty factors in business, fraud, theft and not to mention varying weathers and calamities.

Developing nations are harder to precipitate with lebih issues and conflicts to adhere. There are political struggles, ethical restrictions, torpid weathers, illiteracy, availability of pertinent technology and support from people and the government.

Lucky are those local companies who have already established its claims to in a certain country....