Vivid to launch One Direction dolls
sejak Katie Roberts | e-mel a friend | PrintGlobal Merchandising Services signs firm as licensee for the X-Factor finalists.
Following their appearance at the sell-out X-Factor arena tour around the UK this spring, Vivid is planning to immortalise the five teenagers as collector anak patung in time for Christmas.
The Vivid team is working towards a Q4 retail launch and is already projecting sales in excess of 250,000 units in the first year.
The One Direction anak patung add to Vivid's catalogue of licensed dolls, which include Justin Bieber, JLS and Take That.
“We know that One Direction are without doubt the seterusnya big thing on the UK boy-band scene and we know their audience is young enough to convert to strong doll sales,” dikomen Emma Weber, licensing and marketing director at Vivid.
"Our belief is that the band could scale the dizzy heights of success enjoyed sejak Take That over 20 years lalu and we’ll be doing everything in our power to secure stock availability for the upcoming Krismas season as this represents a fantastic opportunity for our retailers to claw-back tween sales revenue that is often Lost to other categories.”
Vicky Kostura from RMI, which manages Global’s licensing campaigns, added: "We are delighted to have Vivid on board as our doll and accessories licensee for One Direction as they have such a strong track record of success in this area.
"We believe the band will reach a wide audience with the anak patung this Krismas and plan to extend with a full merchandise plan in 2012."
sejak Katie Roberts | e-mel a friend | PrintGlobal Merchandising Services signs firm as licensee for the X-Factor finalists.
Following their appearance at the sell-out X-Factor arena tour around the UK this spring, Vivid is planning to immortalise the five teenagers as collector anak patung in time for Christmas.
The Vivid team is working towards a Q4 retail launch and is already projecting sales in excess of 250,000 units in the first year.
The One Direction anak patung add to Vivid's catalogue of licensed dolls, which include Justin Bieber, JLS and Take That.
“We know that One Direction are without doubt the seterusnya big thing on the UK boy-band scene and we know their audience is young enough to convert to strong doll sales,” dikomen Emma Weber, licensing and marketing director at Vivid.
"Our belief is that the band could scale the dizzy heights of success enjoyed sejak Take That over 20 years lalu and we’ll be doing everything in our power to secure stock availability for the upcoming Krismas season as this represents a fantastic opportunity for our retailers to claw-back tween sales revenue that is often Lost to other categories.”
Vicky Kostura from RMI, which manages Global’s licensing campaigns, added: "We are delighted to have Vivid on board as our doll and accessories licensee for One Direction as they have such a strong track record of success in this area.
"We believe the band will reach a wide audience with the anak patung this Krismas and plan to extend with a full merchandise plan in 2012."
X FACTOR'S coolest new boyband One Direction have got us dreaming about their tour.
We screamed for One Direction every single week of the X Factor 2010.
And the boys were back on stage in Scotland last night reminding us peminat-peminat exactly why we Cinta them so much.
Harry, Niall, Louis, Liam and Zayn drove the crowd crazy at the HMV Picture House in Edinburgh, belting out Viva La Vida, Forever Young, Torn, Chasing Cars and Only Girl (In the World).
And the lads are now getting excited about their potential UK stadium tour - (cue massive scream).
Niall tweeted: "Our first trip to scotland it was absolutely incredible, can't wait to come back for the tour."
Well we can't wait to see anda lovely lads. Bring. It. On.
We screamed for One Direction every single week of the X Factor 2010.
And the boys were back on stage in Scotland last night reminding us peminat-peminat exactly why we Cinta them so much.
Harry, Niall, Louis, Liam and Zayn drove the crowd crazy at the HMV Picture House in Edinburgh, belting out Viva La Vida, Forever Young, Torn, Chasing Cars and Only Girl (In the World).
And the lads are now getting excited about their potential UK stadium tour - (cue massive scream).
Niall tweeted: "Our first trip to scotland it was absolutely incredible, can't wait to come back for the tour."
Well we can't wait to see anda lovely lads. Bring. It. On.
One Direction is going to be performing on Good Morning America! On 26th November 2013. They are going to be Singing a few songs from their about-to-release MIDNIGHT MEMORIES album. The konsert will be a free-ticketed event!! :)) HOW COOL IS THAT!!!! They will also have a major announcement to say at that show...
DETAILS TO BE FOLLOWED...
THIS IS THE SITE TO KNOW lebih ABOUT THEIR PERFORMANCE:
[url=http://www.upi.com/Entertainment_News/TV/2013/11/12/One-Direction-to-perform-on-Good-Morning-America/UPI-80691384307695/]
DETAILS TO BE FOLLOWED...
THIS IS THE SITE TO KNOW lebih ABOUT THEIR PERFORMANCE:
[url=http://www.upi.com/Entertainment_News/TV/2013/11/12/One-Direction-to-perform-on-Good-Morning-America/UPI-80691384307695/]
